I'm a student at the Fashion Retail Academy and we just got briefed on our Final Major Project, which basically accounts for my whole grade regardless of anything I've done already!! A little scary but I'm sure it'll all be fine. The brief is what you might call, wide! Basically, we can do anything we like as long as it's vaguely original and in demand.So what's my idea you ask. Well, the answer is denim. Now I know denim is widely available and incredibly popular so maybe not the most original idea but I'm talking about a concept here not just a product. I'm talking about a menswear store that specialises in knowing everything there is to know about denim. That can find you the right pair of jeans straight away, tell you exactly how to wear them and with what. I'm talking about a boutique with a strong e-commerce presence, where there's an advisor online to guide you through the difficulties of internet shopping. I want this to be a one stop shop for casual menswear that customers feel they know, understand and see as a friend. The best way I can think to describe my 'vision' is to say that I want to bring something like Shortlist http://www.shortlist.com/ to life in a retail store.
Possibly I'm cheating a little! I work in a store very much like the one I'm describing http://www.trilogystores.co.uk/. The difference is my store only sells to women. I get asked almost every day I'm there if we have a men's store or if we're going to open one soon so I definitely think this counts as a gap in the market! I want to take this idea and push it further, I want to develop a strong online presence and make the store a lifestyle concept that really develops a relationship with the customer.
So I guess that's it for now. I need to go away and do some research, develop my idea and see what people think. If there's anyone out there listening I'd love to know what you think!
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